Mastering Stakeholder Management
Build every stakeholder relationship on value and trust.
Go From Just Getting Started To Trusted Advisor - Fast!
Customer-facing professionals must build trust, fast, with every stakeholder who influences success at their customers. But let’s face it—earning the ear of senior decision-makers and tricky influencers is one of the toughest things in business. Mastering Stakeholder Management is designed for one thing: giving you all the tools you need to become the trusted advisor every stakeholder wants in their corner.
How This Course Will Enable You To Master Stakeholder Management
Think stakeholder management is just about sending out invites and hoping for a meeting? Think again! Over the course of our six focused modules, you’ll move far beyond the basics—learning the secrets of mapping, influence, and long-term value.
- Understand every player: Define each of the main stakeholder groups—executives, influencers, blockers, champions, and the “hidden” wildcards.
- Build stakeholder maps that work: Learn to create visual, living maps so you always know who matters, who’s on-side, and who needs a nudge.
- Open doors, every time: Discover techniques for making connections and securing those make-or-break meetings (even with “impossible to reach” execs).
- Drive value-based conversations: Master the art of speaking to what matters most to each stakeholder group—no generic sales talk, just tailored value.
- PACED™ Conversation Planner: Use our proven PACED model to structure conversations that move things forward (and avoid wasted meetings!).
- Build relationships that last: Turn every meeting and call into a springboard for long-term, trust-based connections.
By the end, you’ll feel genuinely confident mapping accounts, running purposeful meetings, and—most importantly—helping every customer succeed by making every stakeholder your ally.
Hear From Some Of Our Students
The Success Methods Academy made an immediate impact on my team's ability to drive results. The practical approach and clear curriculum are second to none.
I’ve sent multiple team members through these courses. The feedback has been fantastic, and we’ve seen huge ROI in retention and upsell.
I wish I’d discovered Success Methods years ago! The teaching is clear, actionable, and motivating. Highly recommended.
Why Is Stakeholder Management So Important?
In today’s workplace, decisions are rarely made by a single person. Power is distributed, opinions are strong, and consensus is a moving target. Knowing *who* matters and *how* to engage them isn’t just useful—it’s the difference between deals that stall and relationships that lead to renewal, upsell, and advocacy.
Here’s what sets Mastering Stakeholder Management apart:
- Real-world strategies: Every lesson is grounded in actual business experience, not dry theory. You’ll get templates, checklists, and scripts you can use on the job—tomorrow.
- Immediate confidence boost: No more “am I talking to the right person?” doubts. You’ll know how to read the landscape, find the blockers, and win over the advocates.
- Stakeholder EQ: Develop the emotional intelligence to navigate egos, politics, and hidden agendas—while keeping your cool and delivering value.
- Lasting business impact: Build a reputation as the go-to partner who “gets it,” moves projects forward, and creates champions inside your customers’ orgs.
Stakeholder management isn’t just a buzzword—it’s a set of skills that turns “just another vendor” into “essential partner.” If you want to accelerate your career and deliver real results, this course is for you.
Your Curriculum
- Introduction
- Why You Should Take This Course
- The Agility Pyramid - How To Think On Your Feet
- Our Approach To Structuring Stakeholder Management
- Step 1 : Getting The Stakeholder Relationship
- Step 2 : Executing The Stakeholder Relationship
- Step 3 : Sustaining The Stakeholder Relationship
- The Moving Parts Of Our Approach
- The Structure Of This Course
- Getting The Best From This Course
- Your First Exercise - Capture Some Scenarios
- Introduction
- What Is The Stakeholder Challenge?
- Why You Struggle To Engage Stakeholders
- Exercise - Assess Your Stakeholder Relationships
- Introduction
- Stakeholder Definitions
- Why You Need To Engage Stakeholders
- Getting Started With Stakeholder Mapping
- Don't Be Insular
- Simplifying The Stakeholders Landscape
- Engaging With Stakeholders : Owners
- Engaging With Stakeholders : Champions
- Engaging With Stakeholders : Enablers
- Engaging With Stakeholders : Users
- Stakeholder Flows
- Complex Stakeholder Mappings
- Our Stakeholder Mapping Template
- Exercise - Stakeholder Mapping Part 1
- Introduction
- Understanding Your Value
- Describing Value - The Value Delta
- Describing Value - The Value Hierarchy
- The Value Lifecycle
- Introducing Stakeholder Value DeliveryValue Delivery By Stakeholder Group
- Value Delivery By Stakeholder Group
- Value Delivery : Owners
- Value Delivery : Champions
- Value Delivery : Users
- Value Delivery : Enablers
- Value Delivery By Solution
- The Stakeholder Flywheel
- Introducing Value Models
- Value Model Templates
- Value Model Demo
- Exercises - Value Model
- Introduction
- What Gets In The Way
- How Stakeholders Connect And Deliver Influence
- Using Existing Connections To Build New Connections
- Using Your Internal (Employer) Connections
- Using Your Customer Connections
- Connect Me Conversations
- Assessing Connection Quality
- Having The Connect Me Conversation
- How To Handle Being Blocked
- Using Your External Connections
- Next Steps In Stakeholder Mapping
- Stakeholder Mapping Template
- Demo - Stakeholder Mapping
- Exercise - Stakeholder Mapping
- Introduction
- Making Meetings Matter
- Using Meetings For Ultimate Advantage
- Methods Of Meeting
- How Often Should We Meet?
- What's The Optimum Meeting Structure?
- Setting The Perfect Agenda
- What Flows Down - Using Senior Stakeholders
- Introducing PACED - Our Conversation Framework
- Prepare For Maximum Results - The P In PACED
- Applying PACED For Every Objective
- Strategic Conversation - PACED Example
- Difficult Conversation - PACED Example
- The PACED Planner
- PACED Planner Demo
- Stakeholder Mapping Demo - What Flows Down
- Exercise - The PACED Planner
- Introduction
- Set Up 'What Happens Next' Expectations
- Follow Up Like A Boss
- Deliver Results To Stay Relevant
- Make Checking In A Superpower
- Planning For Change In The Stakeholder Landscape
- Exercise - Create Your Stakeholder Change Plan
- Introduction, Goodbye & Thanks
- Course Summary
- Next Steps